Blogging might
be a familiar term but some people hear it for the first time every single day
and have no idea what it is. So let’s start from the very beginning and answer
the basic question: What is Blogging?
There are hundreds of definitions for the term “What is
Blogging” and I don’t want to confuse you with any technical term to explain
you blogging. In simple words: blogging is nothing but creating a website where
you share your knowledge, experience, thoughts, and opinions on a topic. One
shall choose a niche based on what one is passionate about. In this niche, one
will already be knowing about it and as it is said “Sharing is Caring” they can
share it with others. There are many ways to share knowledge - one can write
about it, share their views on it, provide solutions to queries in the relation
of the same and much more.
Hence Blogging is not just an act of writing. It is a
combination of various activities required to run a blog. These activities
include writing the content and publishing it, linking it to related sources
and sharing the content to various platforms. To get to know more about how
blogging is defined you can check the Wikipedia article.
Blogging as derived from the word “we log” was started as a
personal diary and with enhancements, over time it has now become a tool to
share knowledge & earn money online and also a marketing tool for
businesses.
Thinking how sharing knowledge can help earn money through?
Let’s consider an example, suppose you have a lot of knowledge in Robotics so
you can make a blog on it and share your knowledge about it. Another example is
this blog “Bloggingmantras” where I am teaching you about blogging. Now for
earning money with it, you can use ad networks such as Adsense and affiliates
related to the niche. Also, one can build up a course in a specific niche and
earn by selling it.
Blogging has also been very helpful in the marketing of products
such as books, software, gadgets etc. They can also promote their services such
as web developments, SEO, SMM, Cleaning services, painting and much more and
even promote local business. One can also go into affiliate marketing in case
they don’t have any product of their own, by marketing for big companies like
Amazon. Nowadays Business owners use it as an inbound marketing strategy and
have achieved growth in their sales /leads by the same. Along with that they
have been able to build direct relationships with customers/clients which also
is beneficial for customers. This helps the brand get exposure and visibility
which further increases brand awareness thus increasing its authority on the
web.
So what you are waiting for? Choose a niche, check the steps to make a website and start blogging. Also, monetize your blog with ads networks
such as Adsense and affiliate networks that are related to your chosen niche
and start making money with blogging.